Do Right By Customer

First ingredient: love! Lead with heart, take time, give best—serve customers as you would serve mother-daughter-son.

Only the purest organic and fair trade ingredients—most products vegan and certified to the same organic standards as food! No synthetic preservatives, no foaming agents. Body, hair, face, mouth & teeth—food, dishes, laundry, mopping, pets—GOOD WAY is the very best for human, home, and Earth.

Making the best soap:

We make soaps using traditional methods—this philosophy extends to all our body care products: we look for natural ingredients to take the place of synthetic chemicals.

Product certifications:

Independent certification ensures our products meet the highest standards for ecological and social sustainability.

Organic integrity:

We’re fighting for a marketplace where consumers are not misled and where organic standards are applied to body care just as they are to food.